Tim Tan Huynh

Snickers / Basketball (Patrick Chewing)

18 Feb 2015

This commercial is memorable because it's short and funny and because it's a prime example of featuring a celebrity athlete. It makes creative use of the athlete's family name and takes full advantage of the product's logo recognition. Read post

To Kill a Mockingbird and its sequel

6 Feb 2015

The literary world got a proverbial shot in the arm with news of a second Harper Lee book, Go Set a Watchman. The book is a big deal because of Ms Lee's long, self-imposed retirement and because it's a sequel to her classic debut. Read post