Tim Tan Huynh [UX]

Amazon Prime Video availability info

Context

I’ve written about Netflix not highlighting content that’s leaving their service. These days, Netflix and their competitors make that information prominent. It often appears on the home/index screen of the service and on the title/info screen of the movie or show. I like to think that designers have read that post and practice my suggestion.

A month ago, I visited Amazon Prime intending to rent Anora. The title screen noted that it would soon be available on for free. I appreciated that information. Amazon, in effect, lost a small bit of revenue by dissuading me from paying for a rental. They enhanced my perception of their service, though. It made their (soon-to-be) free library seem more appealing.

This image shows the main/index screen of Amazon Prime Video. This instance includes Anora and indicates that it’s coming to the service as free content. The indicating text is prominent because of its placement and color. The wording itself is deliberate. It re-iterates the name of the service and states a countdown instead of a specific date and time.
The coming-soon information on the title screen has the same design and text as the main/index screen.

I can’t remember whether it’s common for video-streaming services to promote incoming content. They might not have contractual permission, but it would be another useful practice.